Ivan Zacharias or the summit of advertising
Versatilidad, elegancia y storytelling. Su construcción de personajes es simplemente maravillosa. Desde el primer momento en que descubrimos a sus protagonistas podemos entender su manera de pensar, de llevar sus vidas. El storytelling en Zacharias contribuye al estudio del personaje; y es que sus comerciales son eso: tratados que describen personas; todos sus personajes son memorables, siempre existiendo el elemento humano en sus piezas.
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Versatility, elegance and storytelling. His character construction is simply wonderlful. From the first moment in which we discover his personages we can understand their way to think, to take their lives. The storytelling in Zacharias contributes to the study of character; and, well, his commercials are all about that: papers that describe people; all his characters are memorable, always existing a human element in his work.
